My name is Krystalyn Kroll and I love integrated marketing.
From SEM to social media, I help companies craft the perfect strategy.
My approach to marketing is a balance between the technical and the creative. With a background in accounting and process improvement, I'm not afraid to dive into the details and analyze CTRs, conversion rates, SOV, and more. As new insights are gained, I alter the strategy to yield the best results.
To engage customers, I bring a heavy dose of creativity to my work. I feel that people remember the unexpected and the extraordinary, so those are the types of campaigns that I like to create. Working within brand guidelines, I work with clients to innovate and create new and exciting experiences for their customers.
Some other thoughts:
- I'm a strong believer in the power of teams and feel that some of my best work has been in collaboration with other individuals
- Always keep the goal in mind - I live by this motto and apply it every day to my work
- It's best to have at least one dream goal for your marketing, so you're always pushing for more
- Homemade chocolate chip cookies are the best, especially if eaten on a busy Friday afternoon
I've gained a depth of marketing knowledge in a number of channels and am confident in my abilities for each one. If I had to pick a favorite, search engine marketing would be a clear winner as it was my introduction to the field. I'm a certified professional in both AdWords and Bing Ads, and have taught hundreds of individuals to pass the exams. I'm well-versed in the basic capabilities of the programs as well as advanced topics such as remarketing, RLSA, video, and shopping ads.
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Graduate Media, Las Vegas, NV, October 2013 - Present
Manages execution for client accounts across all service lines - digital advertising, web design, social media, SEO, and email. Develops integrated marketing strategies across platforms and channels to achieve brand lift and sales targets. Oversees projects from vision and proposal to monthly reporting.
Senior Tax Accountant
Grant Thornton, San Francisco, CA, January 2014 - May 2016
Prepared and reviewed tax returns for small-cap corporations, large partnerships, and high net-worth individuals. Presented sensitive data and analysis to C-suite execs. Maintained budgets, drafted proposal estimates, and ensured overall engagement profitability.
SEM Training Specialist
Genpact @ Client Site, Ann Arbor, MI, February 2011 - October 2013
Created and led SEM trainings for a client account. The content included certification prep, as well as advanced marketing topics. Led a redesign of the SEM sales commission structure to improve team performance, and designed systems to improve retention and accurately evaluate new hire performance.
Master of Science in Accountancy
Walsh College, Troy, MI, 2011-2013
Bachelor of Business Administration
Baylor University, Waco, TX, 2006-2010
Dean's List & Baylor Interdisciplinary Core